Simgoo

For a branding project named Simgoo by Uniqlo, which introduces a grocery concept located at the checkout counters.

Simgoo offers Japanese-inspired sous-vide instant meals in original, colorful, and intriguing forms. Simgoo is strategically placed at the end of the customer journey within Uniqlo stores.

This concept aims to engage customers with unique Japanese cuisine experiences conveniently accessible during their shopping trips

The imagery will be pop-inspired, highlighting the products and customers enjoying them.